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Our analytical framework help clients
understand which positioning route or specific claims are
most compelling for consumers and offer greatest potential
to your business.
Our technique allows us to provide an overall
composite performance measure (making it easy to compare lots
of different claims) according to the hierarchy of influence
of each of the individual metrics we know are crucial to understand
to make a well informed decision.
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This
not only allows us to understand the overall ‘winners’
but also how under performing positioning/claims can be made
stronger, which is essential when understanding areas that could
be ‘big’ in the future.
As with all our quantitative
techniques, our framework has a qualitative soul allowing
us to diagnose the reasoning behind the the numbers.
The
bottom line is that our approach delivers understanding for
the future not just
a rank order
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