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The same principles that apply to our concept
testing framework, also apply to our concept product and final
mix testing approach. Our concept product testing…
...Is rigorous but flexible
...Provides clear direction & depth of understanding
...Allows R&D to be as clear as possible on how to take
products forward
Our approach ensures that we make maximum
use of diagnostics through both direct consumer feedback and
smart analytics to ensure that our clients know what elements
of the mix are working, which aren't and why.
Whenever we have a product element to the
research we make sure that the feedback we get on products
is actionable by R&D and not just a table of scores. We
make sure that we can link together expectations and delivery
to understand where the offer is strong or where we have weakness.
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Our unparalleled expertise in concept/product
& final mix testing means you get the best possible advice.
We can also incorporate the option of volumetric
output into our final mix framework. Having all worked with
volumetric models for many years, we appreciate that the black
box nature of sales forecasting can be frustrating. Our approach
is very open in order to take the pain out the process!
The bottom line: quite simply, our
approach means that you get better value for money
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