Our expertise

The breadth & depth of experience of engage research directors covers a broad spectrum of research & business issues
…our shared experience brings rigour & quality of expertise
…our different experiences bring alternative perspectives
…our qualitative & quantitative approaches allow a rounded approach
…our evolve suite of tools are designed to deliver

Areas of specialism

Market & Consumer Strategy
Influencing tomorrow by understanding today
Modular approach to design: category landscape; consumer profiles, brand positioning, equity & architecture; iterative segmentation
Factors for success: business & issue immersion, tactical & strategic analysis, workshopping to disseminate & embed

Innovation
Maximising market opportunities
Concept screening; testing & optimising concept, product, positioning, name, price, pack, …
Factors for success: rooted in consumer insight, consistent evaluation framework, holistic optimisation

Qualitative
Capitalising on consumer connections
Our qualitative offer can be stand alone or integrated alongside a quantitative element
Focus groups and depths at the core, with adaptions to ensure that we can get to grips with all the issues and identify the way forward - homework tasks, product usage periods, extended depths visiting different stores or venues, ...

Pricing & Conjoint
Optimising product offers and pricing strategy
Choice based conjoint; Discrete choice modelling; Price expectation & threshold analysis
Factors for success: understand how results relate to actual market impact, easy to use and powerful "what if?" modelling capability for clients, demystifying it all!