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Papers & conferences
We've been examining what happens
when online respondents lose interest in a survey and what we can
do to overcome this, covering:
| Ways
of spotting a potential loss of interest |
| Measuring
the extent of, and identifying the triggers for, a loss of interest |
| Implications
of a loss of interest for data quality. Using alternative questionnaire
structures and question & answer mechanics to make surveys
more engaging and easier to take |
| Measuring
the impact and effects of improving the respondent experience |
| Recommendations
for the design of online surveys |
We've conducted original research
in collaboration with GMI, one of our online suppliers, and it has
proved to be an extremely hot topic!
We have presented different strands of our findings at the
Esomar
Panel Conference in Dublin
21st - 23rd October
MIE Conference in Rotterdam
3rd - 5th November
MRA
Fall Conference In Las Vegas
3rd - 5th November,
If
you would like to know more about our findings click here
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Upcoming
areas of interest?
The next stage of our research is looking into
alternatives ways of asking other traditional MR questions.
We’re also re-engineering open-ended questions to generate richer
feedback online.
Next on the agenda is looking at the use of online communities to
complement the NPD process.
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