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Click
here to read more about our point of view and frequently asked
questions about Pricing & Conjoint
Pack
The crowded nature of today's retail environment, combined
with the fragmented nature of advertising communication, is
making the role of packaging ever more crucial as marketers
increasingly look to packaging innovation to deliver brand
& sales growth.
Our approach to pack
testing provides a flexible framework in which to test your
packs at different stages of development. It is specifically
adapted to take account of the role that packaging needs to
play in terms of the key pack KPIs of attraction/differentiation,
persuasion and targeting
We employ a mix of
both hard and soft metrics and make use of the latest technology
to enable quick and actionable decision making. Consumers
are typically selected from a secure on-line panel, making
data collection fast, reliable and cost-effective.
If pack designs need
to be ergonomically or functionally tested, the approach can
equally be used off line.
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Range strategy
Range refreshment is a core part of product management and
can have varied objectives from straightforward offering of
variety to current buyers (and something new for the trade/in-store
visibility), through to offering variants designed specifically
to target non buyers and thus grow the penetration of the
brand
We can combine range
strategy with either a broader consumer understanding piece
or as part of NPD to help clients understand which variants
under consideration...
...increase penetration
...increase frequency of purchase
...offer greatest incremental opportunity
...build brand strength
Product
Click here to read more about our point
of view and frequently asked questions about product testing
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