Press Releases

Dance Partners with Former RI Colleagues
In the UK, consumer agency Engage Research has boosted its management team with the appointment of Bob Dance as Director. (Link)

SOURCE: mrweb.com 11^th November 2008

Engage looks to Dance
Ex-Research International global clients director joins consumer agency… (Link)

 
SOURCE: research-live.com 11^th November 2008

News

Engage Research appoints Bob Dance as Director

Leading consumer research organisation Engage Research has boosted its management team with the appointment of Bob Dance as Director. 

Dance joins Engage from Research International where he held a number of positions over the past 10 years including Operations Director in the UK, CEO Simon Godfrey Associates, and Research International Belgium. More recently he was responsible for Research International’s Global programme, covering global clients whose total billings accounted for upwards of $70m in sales.

“For some time I have thought that the vertically integrated operating model adopted by most traditional Market Research agencies is not best placed to answer client needs, particularly going forward into the tougher economic reality that 2009 will bring” comments Dance.

“The time and expense routinely diverted to dealing with the operational issues associated with servicing in-house machines inevitably reduces the time that researchers can spend on providing actionable recommendations to clients.

So I was very excited to be asked to join Engage Research where the emphasis from day one has been on building an experienced and dedicated executive team which spends all of its time on client business. Effective firepower is going to be the key next year, and I’m delighted to be on the front line with Engage Research.”

3rd November 2008

News

Engage have been working in collaboration with GMI, an online panel specialist, on understanding how we can better engage with online respondents and the benefits of this. We've conducted original research and will be presenting various strands of this at forthcoming conferences

• Esomar Panel Conference in Dublin 21st - 23rd October (Link)
  
• MIE Conference in Rotterdam 3rd - 5th November
  
• MRA Fall Conference In Las Vegas 3rd - 5th November

as well as publishing an article in Quirks this autumn.

The research covers

• Ways of spotting a potential loss of interest
• Measuring the extent of, and identifying the triggers for, a loss of interest
  
• Implications of a loss of interest for data quality
  
• Using alternative questionnaire structures and question & answer mechanics to make surveys more engaging and easier to take
  
• Measuring the impact and effects of improving the respondent experience
  
• Recommendations for the design of online surveys

The full findings are embargoed until after the conferences, but we are able to share key findings with clients before that. Please contact Deb Sleep on 0208 819 5532 for further details.

News

We have a new team member.
Joanna Bubb has joined engage research as a Research Assistant. Joanna is on a one year placement from Portsmouth University where she is studying International Business.

30th June 2008

News

Engage Research has hired former Research International consumer specialist Jules Berry as director. Berry has also had spells at ACNielsen and Millward Brown.

SOURCE: research-live.com 11th April 2007

Engage and ShopperCentric launch ‘Packaging Unwrapped’, a fresh approach to packaging research that take account of both consumer and shopper views.
To learn more, click here…

11th April 2007