|
|
Independent consumer insight and market research specialist Engage Research, which works in the UK and across Europe with high profile brands across the drinks, FMCG and media sectors, has strengthened its team with the appointment of Colin Deller as a director focusing on new product development and behavioural economics. Deller, who arrives at Engage Research with thirteen years’ experience primarily in the area of product innovation and development, joins from Harris Interactive where he was the Senior Consultant for NPD research UK. As well as building incremental business he initiated substantial research in the area of NPD and behavioural economics, looking to better understand emotional reaction and inherent behaviours within consumers to truly help clients get closer to their brand, product and most importantly their consumer. Prior to that, he was at Millward Brown, where he worked specifically on brand tracking, following earlier spells at Marketforce, the research and analysis arm of IPC magazines, and Research International, where spells in the Tokyo and Paris offices, where he promoted the potential of concept screening throughout continental Europe, led to his promotion to European Head of Marketing Sciences in 2009. “I am looking forward to working once again with my colleagues from our Research International days,” said Deller. “The flexibility and capabilities they have instilled at Engage mean we can continue to exceed client expectations, whilst bringing new thinking and approaches to our solutions.” “We are consciously very flexible as a company so that whatever the size of the brand or the marketing budget, we can design cost effective research that is sensitive enough to give learnings about that brand in its world and in an appropriate context,” explains Lyndsay Peck, director of Engage Research. “Colin’s significant experience and track record will help us develop further our behavioural economics proposition and offer added value to a client’s business, even on the most modest budget. That means championing the consumer and simplifying research with techniques suitable for brands of any size. It’s important that clients see that the research will be designed around their thinking.”
Follow
this link to read the article We have an article in October 2010’s ADMAP
Independent consumer insight and market research specialist Engage Research, which works in the UK and across Europe with a number of high profile brands across the drinks, FMCG and media sectors, has announced the appointment of Andy Barker as a Director. Barker joins from YouGov where he has been Head of Qualitative Research since 2008 and where he has built the company’s qualitative business from scratch. Prior to that, he was Director of Spinach and Managing Director of Qualitative at Research International. "It is very exciting to be joining a dynamic company like Engage at this stage in its development,” explains Andy. “Its commitment to hands-on involvement by senior, highly experienced practitioners as well the new methodological ground it is breaking particularly appeals to me and makes the future bright. I look forward to playing my part in achieving our growth plans.” Engage Research director Lyndsay Peck added: “Andy is enormously experienced having worked both with UK and international clients across a range of product categories. His experience in consumer understanding, communication and brand strategy and product innovation supplements the existing strengths within the Engage team, underpins our commitment to providing senior input on research projects and further strengthens our offering to clients.” Engage Research offers a broad range of experience across brands, categories, markets & business issues using a wide range of research techniques in markets across the globe. The company has particular expertise in innovation, consumer & market strategy, pricing & conjoint research.
With the forthcoming General Election potentially being the UK’s biggest ever exercise in predicting consumer behaviour, anything that undermines belief in the voracity of research into consumer behaviour is undesirable, says consumer research specialist Engage Research. 'Whilst we are confident our colleagues in the polling organisations will perform well in the forthcoming election, it should be remembered that polling – accurate or not – is not the be-all and end-all of predicting consumer behaviour'
'Engaged respondents will take spend 80% longer and give twice as much feedback as bored ones'
|
