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Degree
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BSc
Hons, Business Studies |
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Previous roles
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A-Z of market research…
Telephone centre operations, International fieldwork & data
processing buyer for Research International. Research Director
for major FMCG clients at RI |
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Expert in
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Quantitative. NPD particularly
concept & product testing. |
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Loves projects that
involve
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A
challenge! Be that timings, project design or international
aspects |
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Degree
|
BA
Hons, Marketing & French
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Previous roles
|
Various European/Global Client
Director roles for major FMCG clients at Research International.
Worked in the ad hoc (and it really was!) division of a Manchester
based agency. Started career in leading Belgium agency working
in the international division. |
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Expert in
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Quantitative.
NPD, market & consumer segmentation, branding, pack testing |
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Loves projects that
involve
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Any
and all NPD, packaging research, creating frameworks/metrics
or “fancy maths” |
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Degree
|
BSc
Hons, Geography |
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Previous roles
|
Research Director and Client Director
roles for major consumer clients at Research International.
Previous experience includes spells at Millward Brown International,
A.C. Nielsen and MRSL
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Expert in
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Quantitative.
NPD, conjoint and price testing, branding, pack testing. Print
media, gaming and OTC |
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Loves projects that
involve
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Quite
complicated stuff – especially the application of conjoint
techniques to product enhancement and pricing issues |
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Degree
|
BA Hons International
Marketing (interrupted by a 15 year work placement) and a
Post Grad in Business Admin
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Previous roles
|
Global Account Director for various
FMCG clients at Research International and Deputy MD of the
Consumer Division. Also 15 years in a leading Belgian agency
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Expert in
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Qualitative and quantitative –
in isolation or conjunction. NPD, market & consumer segmentation
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Loves projects that
involve
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A
mix of qual and quant aspects and anything involving getting
to grips with who does what and why? |
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Degree
|
BA Hons Philosophy |
Previous roles |
Headed qualitative business units for agencies such as Research International, YouGov and BJM plus worked at Director level in qual boutiques e.g. Spinach
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Expert in |
All things qual; particularly early innovation/concept development, international, online qual...and male strategy
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Loves projects that
involve |
Finding new opportunities in the face of difficult odds; eclectic methods (classic qual, semiotics, ethnography, web trawls...) brought together in perfect harmony |
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Degree
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BA Hons, Economics |
Previous roles |
Head of Quantitative Group and Partner at Hall & Partners
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Expert in |
Brand and Communications research – all of it! from Quant and Qual creative development to campaign evaluations and tracking. All kinds of media inc digital.
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Loves projects that
involve |
Helping brands embarking on new strategies understand how it’s all worked, working with people who want to work in partnership to learn more.
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