 |
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Degree
|
BSc
Hons, Business Studies |
|
Previous roles
|
A-Z of market research…
Telephone centre operations, International fieldwork & data
processing buyer for Research International. Research Director
for major FMCG clients at RI |
|
Expert in
|
Quantitative. NPD particularly
concept & product testing. |
|
Loves projects that
involve
|
A
challenge! Be that timings, project design or international
aspects |
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 |
 |
 |
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Degree
|
BA
Hons, Marketing & French
|
|
Previous roles
|
Various European/Global Client
Director roles for major FMCG clients at Research International.
Worked in the ad hoc (and it really was!) division of a Manchester
based agency. Started career in leading Belgium agency working
in the international division. |
|
Expert in
|
Quantitative.
NPD, market & consumer segmentation, branding, pack testing |
|
Loves projects that
involve
|
Any
and all NPD, packaging research, creating frameworks/metrics
or “fancy maths” |
|
|
 |
 |
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Degree
|
BSc
Hons, Geography |
|
Previous roles
|
Research Director and Client Director
roles for major consumer clients at Research International.
Previous experience includes spells at Millward Brown International,
A.C. Nielsen and MRSL
|
|
Expert in
|
Quantitative.
NPD, conjoint and price testing, branding, pack testing. Print
media, gaming and OTC |
|
Loves projects that
involve
|
Quite
complicated stuff – especially the application of conjoint
techniques to product enhancement and pricing issues |
|
|
 |
 |
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Degree
|
BA Hons International
Marketing (interrupted by a 15 year work placement) and a
Post Grad in Business Admin
|
|
Previous roles
|
Global Account Director for various
FMCG clients at Research International and Deputy MD of the
Consumer Division. Also 15 years in a leading Belgian agency
|
|
Expert in
|
Qualitative and quantitative –
in isolation or conjunction. NPD, market & consumer segmentation
|
|
Loves projects that
involve
|
A
mix of qual and quant aspects and anything involving getting
to grips with who does what and why? |
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