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Degree
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BSc
Hons, Business Studies |
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Previous roles
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A-Z of market research…
Telephone centre operations, International fieldwork & data
processing buyer for Research International. Research Director
for major FMCG clients at RI |
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Expert in
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Quantitative. NPD particularly
concept & product testing. |
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Loves projects that
involve
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A
challenge! Be that timings, project design or international
aspects |
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Degree
|
BA
Hons, Marketing & French
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Previous roles
|
Various European/Global Client
Director roles for major FMCG clients at Research International.
Worked in the ad hoc (and it really was!) division of a Manchester
based agency. Started career in leading Belgium agency working
in the international division. |
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Expert in
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Quantitative.
NPD, market & consumer segmentation, branding, pack testing |
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Loves projects that
involve
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Any
and all NPD, packaging research, creating frameworks/metrics
or “fancy maths” |
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Degree
|
BSc
Hons, Geography |
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Previous roles
|
Research Director and Client Director
roles for major consumer clients at Research International.
Previous experience includes spells at Millward Brown International,
A.C. Nielsen and MRSL
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Expert in
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Quantitative.
NPD, conjoint and price testing, branding, pack testing. Print
media, gaming and OTC |
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Loves projects that
involve
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Quite
complicated stuff – especially the application of conjoint
techniques to product enhancement and pricing issues |
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Degree
|
BA Hons International
Marketing (interrupted by a 15 year work placement) and a
Post Grad in Business Admin
|
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Previous roles
|
Global Account Director for various
FMCG clients at Research International and Deputy MD of the
Consumer Division. Also 15 years in a leading Belgian agency
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Expert in
|
Qualitative and quantitative –
in isolation or conjunction. NPD, market & consumer segmentation
|
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Loves projects that
involve
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A
mix of qual and quant aspects and anything involving getting
to grips with who does what and why? |
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Degree
|
BA Hons Philosophy |
Previous roles |
Headed qualitative business units for agencies such as Research International, YouGov and BJM plus worked at Director level in qual boutiques e.g. Spinach
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Expert in |
All things qual; particularly early innovation/concept development, international, online qual...and male strategy
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Loves projects that
involve |
Finding new opportunities in the face of difficult odds; eclectic methods (classic qual, semiotics, ethnography, web trawls...) brought together in perfect harmony |
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Degree
|
BA Hons, Economics
|
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Previous roles
|
Freelance Research
Consultant
Research Director for major FMCG clients at Research International
for 11 years |
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Expert in
|
Quantitative expert,
particularly NPD concept & product testing and love volumetric
work. Also have quite varied experience of many other areas
- mystery shopping, brand tracking, even B2B - variety is the
spice of life! |
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Loves projects that
involve
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Lots
of analysis and love getting really stuck into projects - knowing
it inside and out! |
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Degree
|
BSc Hons Statistics and Economics
|
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Previous roles
|
Senior Consultant NPD
at Harris Interactive
Business Consultant at Millward Brown
Head of Marketing Sciences Europe at Research International
|
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Expert in
|
All things Quant NPD
- in particular concept, product and volumetric testing with
experience in many markets globally |
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Loves projects that
involve
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Thinking
on the go and being dynamic in creating exciting solutions -
every client requirement is different and one size rarely fits
all
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Degree
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LLB Law
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Previous roles
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Director for major consumer
goods and media brands at Relish Research following stints at
Synovate, leading media agency MediaCom and marketing consultancy
& child research specialist SMRC ChildWise |
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Expert in
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Qual in general and
in particular brand development, innovation & NPD, consumer
lifestyle, media & kids |
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Loves projects that
involve
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Lateral
thinking and the element of surprise
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